A House of Purpose-Led Brands
“Guiding ventures at the intersection of culture, creativity, and conscious living.”
Connected by Purpose.
At Smith and Cherwin, we cultivate a global ecosystem of brands united by a shared commitment to culture, creativity, and conscious impact. Each brand within our portfolio is distinct in purpose, yet deeply aligned in values—working together to shape a more meaningful future in hospitality, branding, and philanthropy.
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The Adama Collective
Luxury hospitality reimagined for the culturally curious.
A house of travel and wellness experiences rooted in heritage, storytelling, and sustainability. Home to brands like Adamina, The Adama Collective invites travelers into intimate, transformational journeys around the world. -
Amka Terra Foundation
Rooted in regeneration. Rising together.
The philanthropic heart of our ecosystem. Amka Terra leads initiatives in sustainability, education, and community empowerment through programs like The Nari Project. -
Marguerite Jasmin Foundation
Compassion with purpose.
Our social impact initiative focused on transforming the lives of individuals experiencing homelessness. Marguerite Jasmin delivers housing, support, and dignity through innovation and empathy. -
Adamina Market
Meet our artisanal market concept which carries unique, impactful products ranging from home goods to travel accessories.
Residential Design
Apartments, homes and vacation properties.
Commercial Design
Creative and inviting retail and hospitality environments.
Experiential Design
Temporary and permanent branded spaces.